CenTex Digital Marketing
Helping small-town businesses attract the right customers online, more often.
Start small, prove what works, and let’s grow your online marketing only when it delivers real results.
Hi, I’m Scott Baylor
I started Centex Digital Marketing after more than 20 years leading marketing efforts for national and global companies—managing large budgets, complex campaigns, and teams focused on measurable growth.
Over time, I noticed a consistent gap. Small-town and locally owned businesses were often underserved, overcharged, or overwhelmed by online marketing that felt confusing, risky, and disconnected from real-world results.
I built this business to change that.
Today, based in Llano County, I work directly with small-business owners across Central Texas and the Hill Country to apply the same disciplined, data-driven approach used by larger companies—scaled appropriately, explained clearly, and focused on what actually matters: attracting the right customers, earning trust online, and generating more calls, better leads, and real opportunities.
Most of my work centers on improving Google Business Profile visibility, local search performance, and conversion-focused websites. No hype. No long-term contracts—just practical marketing that proves its value and earns its keep.
How I work
Integrity first
I’ll always be clear about what I can—and can’t—do. No inflated promises. No unnecessary services.
Professional, not pushy
You’ll get thoughtful recommendations based on your business goals, not a one-size-fits-all package.
Under-promise. Over-deliver.
We’ll start with achievable goals, then exceed expectations by focusing on what works.
Your budget matters
I treat your marketing spend the same way I treated multi-million-dollar budgets: carefully, strategically, and with accountability.
A Practical, Modern Approach to Digital Marketing
Online marketing doesn’t have to be complicated—or intimidating.
I use more than 25 AI-powered tools, proven platforms, and industry best practices to help small businesses compete effectively online, even in markets where resources are limited or expertise is hard to find.
My approach is simple:
- Build a solid foundation first
- Test and measure what’s working
- Improve and expand only when results justify it
As your business grows, your marketing can grow with it—adding channels, refining strategy, and increasing impact at a pace that makes sense for you.
Start Small. See Real Value.
If you’re curious about improving your online presence—but don’t want a long contract or big upfront commitment—my introductory package is designed for you.
It’s a low-risk way to see how professional, results-focused digital marketing can work for your business.
Recent Blog Posts
How Search Engines Decide Which Local Businesses Show Up First
How Search Engines Decide Which Local Businesses Show Up First When someone in your town searches for “plumber near me” or “HVAC repair Burnet,” three businesses appear at the top of the results in what’s called the local pack. Three. Not ten. Not a full page of options. Just three. If your business isn’t one of them, you’re essentially invisible to that…
Local SEO vs. Traditional SEO: What’s the Difference?
Local SEO vs. Traditional SEO: What’s the Difference? If you’ve spent any time researching how to get your business found online, you’ve probably come across the term “SEO” dozens of times. You might even know it stands for Search Engine Optimization. But what you might not realize is that there are fundamentally different types of SEO — and the one that…